Watch It, It's Baselworld!!

Welcome to Baselworld, the famous watch and jewellery show featuring over 1500 of the world's most prestigious and famous brands, 4000 journalists covering the event, the show drawing thousands of trade buyers and designers from all over the world. It is universally recognised as the most important trade event in the watch and jewellery business held every spring in Basel, Switzerland. The show dates back from 1917.

Rolex

The booths are very impressive, in size, appearance, display and  cost. Many millions of dollars are spent on the design, staffing, storing and security of each of the booths.  They house the latest designs in the watch and jewellery industry and buyers arrive to fulfil their yearly allocations so as not to lose their franchises. Pricing is monitored and discounting the lines can cost dealers access to brand names.

Patek Philippe

Chopard

The biggest names in the jewellery business have their stands spread between numerous multi-storied halls showcasing their latest collections and rare gems. These stands are housed in 160,000 square meters attracting 90,000 visitors from the trade.

For watch and jewellery lovers, this is the most mouthwatering event you can go to, the jewel of all shows. Don't forget to say mazel und brucha with a handshake to close the deal (your word is an irrevocable contract)!